With health-conscious consumers kicking sugar to the curb, Sundown Gin had an idea for a naturally-sweetened, gin-based RTD.

They approached us to help them define a brand and essence that appealed to their intended audience and drove their product’s success.

With 100% natural and local ingredients, freshness dominated as our clear differentiator. Bold illustrations with a bright, pastel colour palette were used on the packaging, complementing the sleek, natural glass of the bottle for a crisp, clean look. This was paired with the product messaging displayed proudly and prominently on the bottle, with little else in the way. 

Launch Event

Our work continued in the physical spaces, such as the workshops and stores and their flagship Auckland Airport store, where our brand collateral sits proudly, complementing the raw and finished works and the in-store aesthetic.