The Good Boost Co approached us to help them launch their exciting new plant-based food range.

From branding to packaging and an engaging new website, we set to work giving them the boost they needed to hit the ground running.

As a revolutionary new brand in a number of niches, we wanted to inject new life and energy into tired categories. We designed a brand with a vibrant, bold attitude, with hand sketched iconography and cursive accompanying bold serif fonts to add an organic, complementary feel.

Health messaging was a clear differentiator and selling point. We needed this to be bold, effective and compelling, while maintaining the youthful energy and perception necessary to appeal to our young consumers, particularly with the snack foods and pouches. Dancing fruit characters seemingly delivered this messaging, softening it while clearly outlining the benefits.

The Good Boost Co. continued their innovation in the plant-based space with the introduction of an exciting new line of Artisan Series products, launching with a range of coconut and macadamia yoghurts.

To help these new products gain the attention they deserved, we set to work on the packaging, in keeping with the visual style that’s seen them become household staples for health conscious Kiwis, while also elevating the look and feel to a more premium space.

Digital Presence

The bold attitude of the brand was carried through to the website, using vibrant imagery to showcase the products in use naturally and organically - a hub of enticing food shots and information that completed the brand experience and drove the Good Boost Co. messaging home.