Cloudy Bay Clams came to us with a bold vision - exporting fresh Marlborough clams to restaurants, supermarkets and dinner tables around New Zealand.
Natural simplicity led our thinking. Bold fonts, clear imagery and a clean visual look all tied in with Cloudy Bay’s natural product offering. Hand-sketched clams and iconography were the perfect complement, reminiscent of nautical sketches in baches and boat sheds around the country. These celebrated the classic qualities of the food and it’s kiwi history, as well as its environment of origin.
Our colour pallette continued this theme, with various shades of blue complemented by white for boldness and effective contrast. Text stands out prominently, easily read and understood.
Through imagery and a brand narrative based around family values, we told the Cloudy Bay Clams story and their aspiration for sharing the prized seafood of their hometown with kiwis everywhere.